Gen Y Entrepreneurs Writing Their Way to Distinction

Michael Larsen, co-founder, Larsen-Pomada Literary Agents

Michael Larsen is co-founder of San Francisco-based Larsen-Pomada Literary Agents. He is the author of How to Write a Book Proposal and How to Get a Literary Agent, as well as coauthor of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.

The idea that publishing a book can boost an entrepreneur’s brand isn’t new. But what seems new is the rise in self-employed Gen Y who are embracing this marketing tool. And with the ease of publishing through e-books and other digital formats, could there come a day when handing someone your book becomes as routine as a business card? Michael joins Keeping Up with Gen Y to talk about how Gen Y entrepreneurs should start writing immediately to build credibility as well as establish themselves as thought leaders in their fields. He also shares his three keys to succeeding as a writer faster and more easily than ever (which you can download in a pdf file here).

About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.


  1. Congrats on your 100th episode, Tamara! Great ideas!
    A book is replacing a business card and is a great way to establish a brand.
    Through Cambridge Who’s Who I learned about branding and through communicating on its networking platform, Connect, my brand became established, “Improve Every Year!” which ultimately became the title of my Womens Radio show. Now if you Google simply the word: “Improve”, I am on the first page of over a billion entries! Yes, patience is important which is a virtue I am slowly acquiring.
    A senior entrepreneur. and another Top Host who just happens to love your show!

  2. Great program. Generation Y certainly gives us a few headaches!!

  3. @Claire Power Murphy: Thank you for your kind words! I appreciate you listening to the show, and I wish you continued success with your wonderful program, too :)

    @Ann: Thank you, and I also appreciate you listening to the show!