Master Exhibitor Talks Trade Shows Secrets

Master Exhibitor Talks Trade Shows Secrets

By Pat Lynch, Host of Speak Up!
Speak Up! invites women, and also men, who “speak” to women in terms of their values, their goals and their strong sense of community, to address issues, opportunities and successes that need to be heard by a larger audience of women leaders.




Lee Knight is the Founder, Owner and C.E.O. of  EXHIBITOR Media Group and the creator of  EXHIBITOR Magazine, Corporate EVENT Magazine and EXHIBITOR FastTrak Conferences.  Knight is known for his leadership in the application of technology to exhibition management and promotion, and for his company’s widely referenced website, ExhibitorOnline.com.  Knight joins Speak Up! to talk about the widely successful seminars his company organizes and about this year’s Exhibitor 2010 Conference, March 14th through 18th, 2010 at the Mandalay Bay Convention Center, Las Vegas, Nevada.


More about Lee Knight
Lee Knight is recognized as a leading trade show producer and publisher as well as one of the industry's foremost innovators. He is the 1990 recipient of the Exhibit Designers and Producers Association Hazel Hayes Award.

Knight began his career as a professional magician, helping corporations promote products at trade shows, including the debut of 3M's Post-It Notes.  His firsthand observations led Knight to study the dynamics of trade show exhibiting. Seeing a lack of industry best practices, he took on the task of educating exhibitors.  In 1982, he launched EXHIBITOR Magazine, the first new industry publication introduced in more than a decade. EXHIBITOR Magazine became the quotable source for trade show exhibiting professionals. To extend the reach of this accumulation of trade show knowledge, he launched EXHIBITOR Show, the national conference and exhibition for trade show and event marketing, in 1989.  EXHIBITOR Show meets annually each March in Las Vegas and has grown to become the largest trade show and conference in the industry.

To elevate the educational experience of EXHIBITOR Show attendees, Knight worked with a group of industry visionaries in creating the Certified Trade Show Marketer (CTSM) program in 1992.  Sponsored by EXHIBITOR Show and Conference, the CTSM program is affiliated with Northern Illinois University (NIU) Outreach which assists in maintaining the conference’s high academic standards.  It is the only university-affiliated certification program in the trade show and event marketing industry.

Currently, nearly 2,500 candidates are actively pursuing certification at EXHIBITOR Show and at EXHIBITORFastTrak, a series of regional conferences Knight created in 2002 in partnership with MC2.  Designed to deliver intense, accelerated learning opportunities throughout the year, EXHIBITORFastTrak’s 2009 schedule included Boston, Chicago, San Francisco.

More about Exhibitor 2010
Exhibitor 2010 is the trade show and event marketing community’s top-rated educational conference produce by Exhibitor Media Group, featuring 200 sessions presented by world-class speakers and industry experts. Meet 6,000 of your peers from all 50 states and 29 countries!



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Posted 6 Months Ago


Nice overview of the conference. This year is my first year attending and I'm looking forward to it!

Pat Lynch
Pat Lynch:
Pat Lynch, Host of Speak Up!
CEO of Women's Online Media and Education Network (W.O.M.E.N.), including WomensRadio, WomensCalendar, The WRChannel and AudioAcrobat®, and Host of Speak Up!.


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