Kit Yarrow, Ph.D. is a consumer research psychologist, a professor of both business and psychology, and a recognized consumer expert.  Kit has consulted for top firms, such as General Electric, Del Monte and Nokia, and is also the Author, along with Co-author Jayne O’Donnell, of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. Yarrow joins Speak Up! to talk about how Generation Y is different from Generation X and Baby Boomers, and how marketers can successfully attract Gen Y consumers.

More about Kit Yarrow
Kit Yarrow chairs the Psychology Department of San Francisco-based Golden Gate University, where she has a joint appointment as a professor of psychology and marketing. Her research in consumer psychology has earned her an endowed research chairmanship for three consecutive terms and she is Golden Gate University’s 2009 Outstanding Scholar. Kit has been a guest professor of consumer behavior at universities around the world, from Slovenia to Malaysia, including the Helsinki School of Economics and UC Berkeley.

As a recognized consumer expert, Kit is often featured in national media for her insights on subjects ranging from consumer confidence and the economy to the role of money in relationships. She has been featured on Marketplace, Good Morning America, ABC World News, Ronn Owens, View From the Bay, Consumer Talk, and CNN Radio among others. She’s been quoted by publications including The New York Times, Oprah Magazine, The Associated Press, Reuters, U.S. News and World Report, The Christian Science Monitor, The Wall Street Journal, RealSimple, Self, and The Washington Post. 

Kit is a spokesperson for the American Psychological Association and blogs for Psychology Today and The San Francisco Chronicle's "City Brights."

Kit applies insights from psychology to business, society and shopping in speech venues both academic and applied, such as presentations at AC Nielsen's marketing conventions in Finland and Denmark, The Annual American Psychological Association Convention and at Cornell University's Seeley Conference.
 
Kit has consulted to dozens of United States and European businesses, helping them better understand their consumers.

Kit has a Ph.D. and an M.A. in Psychology from The Wright Institute in Berkeley, and a B.S. in Journalism from Georgia State University.  Before becoming a professor, Kit worked as a waitress, a promotion manager for a rock & roll radio station, a psychotherapist and a freelance writer for AC Nielsen and Mademoiselle Magazine.