Kristin Brocoff is the Marketing Manager for the CarMD Vehicle Health System.  She was one of the 10% of Americans that drove regularly with the service engine light on until she met Ieon C. Chen, CEO of CarMD, who shared his vision for this consumer empowerment tool.  Brocoff joins Speak Up! to talk about the Edison Best Product Award in which CarMD is nominated and to promote regular car maintenance for National Car Care Awareness Month.  The 2010 Edison Awards will be held on April 29th at The Capitale, New York City, New York.


More about KristIn Brocoff
Kristin Brocoff was driving a 1996 Chevy Blazer with 110,000 miles and an illuminated check engine light the day she met Ieon C. Chen, CEO of CarMD.com Corp., and learned of his vision for this consumer empowerment tool to help the average driver solve engine-related problems. From then on, she was committed to getting CarMD into every glove compartment in America.  Brocoff has over 16 years of experience as a public relations and marketing professional. As CarMD’s Marketing and Public Relations Manager, she oversees the company’s marketing, media, promotional partnership and advertising campaigns.  She also handles many of the company’s business development, retail and direct marketing campaigns.

Brocoff has appeared on regional and national TV and radio programs across the U.S. on behalf of CarMD, including Home Shopping Network, MotorTrend Radio, KTLA-TV’s Kurt The Cyberguy, KFMB-TV Morning Show, Fox News USA Live Wire, Extra TV and more.
 
Brocoff is committed to empowering drivers, women in particular, to make smart decisions when it comes to purchasing and maintaining their car or truck. She has had many car care and maintenance articles and columns published in women’s magazines across the U.S. Topics range from “What is on-board diagnostics?” to “Ways to save money on car repair.”

Prior to joining CarMD.com Corp., Brocoff spent more than 10 years in account service and management positions with Southern California-based public relations agencies, where she helped introduce what was to become the top-selling on-board diagnostic hand-held tool in North America, Canada and Japan. 

Brocoff earned her bachelor’s degree in journalism from San Diego State University, with a minor in rhetorical theory. She is a member of the AAIA Car Care Council Women’s Board and the AskPatty.com Advisory Panel, which provides answers to automotive-related questions.  Brocoff is also an accredited member of the Public Relations Society of America and has earned two national Silver Anvil Awards from that organization.

More about The Edison Awards
The Edison Awards have been recognized as America’s innovation award that takes the time-tested characteristics of innovation from earlier visionaries and writes a new chapter in American innovation history. Every year, the Edison Awards Steering Committee accepts nominations from companies and inventors just like you.

New products are the lifeline to the American economy.  Edison’s extraordinary new product development methods garnered him over 1,093 U.S. patents and made him a household name across the world.