Advertisers

Advertising on WomensRadio.com

Frequently Asked Questions


Why should I advertise on WomensRadio.com?



There are several reasons why you should consider advertising:



1) When WomensRadio.com started over 10 years ago, women comprised only 5% of the Web. Today, they represent over 50%.

2) Women, for the first time in history, now represent 50% of the workforce in the United States.

3) Almost 40% of women in the US are the primary breadwinners in their households.  This indicates a significant amount of buying power.  An estimated eighty percent (80%) of all household purchases are done by women.



4) Women are better educated.  In fact, 57% of college students are women.



5) WomensRadio.com has a PageRank™ of 6.  Page ranking relevance is an algorithm used by Google to determine visibility of a Web site.  It is a very important indicator of the success for Womensradio.com in searches.  Basically, this means that WomensRadio.com is in the top 0.1% of all Web sites out there.



6) Going further, WomensRadio.com has a Website grade of 99.6/100 which means "that of the millions of websites that have previously been evaluated, WomensRadio.com site scores higher than 99.6% of them in terms of its marketing effectiveness.


How does advertising on WomensRadio.com work and how much does it cost?

Advertising is based on the CPM (cost per thousand) model using the “dynamic ad serving” process.  Here is how it works:



1) You will be asked to declare your budget.  This is how much you intend to spend on a particular advertising campaign.

2) Next, you will submit your ad and indicate how much you are willing to pay to have visitors look at your advertisement a thousand times.  The minimum CPM cost is $5 per thousand views. 

For example, with a declared budget of $50, you are good to go for 10,000 views for your advertisement.  Furthermore, your advertisement will cease to run when it has been seen 10,000 times.  You will be notified by email when your ad has stopped rotating. You can add more to your budget to extend your ad campaign at any time.

3) However, if someone outbids you and desires to pay $10 per thousand views, your ad will take a secondary position in the rotation on Womensradio.com. In other words, the advertiser who has agreed to pay more per thousand views will take the primary ad rotation position and be seen more often than those who pay less.  By the same token, if everyone bids at $5, all ads will be rotated on an equal basis.



4) You can elect to pay with a credit card, debit card or use PayPal.



5) All ads must be approved by a WomensRadio.com administrator within 24 hours before the ad rotation or placement begins.

How can I customize my advertising campaign on WomensRadio.com?

Here is how you can customize your advertisements:



1) Text, Image or Flash ads can be submitted.

2) You can set the CPM cost for your ad. The minimum CPM cost is $5 per thousand.  ($5 = 1,000 views) You will also see whether someone has paid more so you can outbid them for the primary position.

3)  A “Daily Limit” can be set so you can stretch your advertising budget much longer. For example, you might specify that you want to spend $10 per day of your declared budget.  This means that you only want 2,000 views ($10 = $2,000 views) of your ad per day.

4) The “Layout” and “Position” choices for your ad are as follows:

a) Leaderboard: 728 x 90 – This is placed at the very top of Web site.
b) Wide Skyscraper: 160 x 600 – This is placed on the page either on the right or the left side.
c) Medium Rectangle: 300 x 250 - This is placed on the page either on the right or the left side.
d) Square Rectangle: 250 x 250 - This is placed on the page either on the right or the left side.


5) Forwarding Link:  You can insert a link to another Web site.

Can I stop my advertising campaign on WomensRadio.com?

Yes, you can stop (pause) your ad campaign at any time.  Any unused budget will remain until you restart your campaign.  A simple click of the “Go” icon will restart your campaign.



Can I cancel my advertising campaign?

Indeed, you can cancel your ad campaign at any time.  If you have a budget balance remaining, you can elect to keep it in your advertising account on WomensRadio.com and apply it to any future campaign.  Or, you can request a refund for the budget balance remaining.

How do I start advertising on WomensRadio.com?

Advertising is easy.  Just go to this Web page, http://www.womensradio.com/advertisers.html, and start the process of submitting your advertisement.