Christine Crandell: The New Normal for Business


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Christine Crandell

What will tomorrow bring? What will be the new normal? Are we going back to yesterday?  Christine Crandell tells us in a fascinating podcast on the 6 Megatrends of the New Normal! A frequent speaker, she is quoted in several books and has been awarded several industry awards. Christine has published over 300 articles on strategy, customer experience, sales and marketing alignment. She is also the author of Sellers’ Compass®, a time-proven, a methodology for operationalizing customer experience by aligning corporate strategy, culture, and technology.

How will businesses operate in the post-COVID-19 environment?

  1. Time will become the basis of competition.
  2. Authentic human connections will redefine commerce.
  3. Companies will organize around the customer.
  4. Vigilant organizations will rise, driven by purpose.
  5. Business models will shift from optimization and efficiency to agility and speed.
  6. Global supply chains will restructure around proximity to demand.

Listen to her podcast as she explains each one – and helps portend the future!  You can read and download her paper on the 6 Megatrends at under Blogs.

About nanmckay

Nan has been President of Nan McKay and Associates, Inc. since 1980. She started Nan McKay Connects LLC in 2019 and has started 4 other businesses over the last 50 years. She has received numerous awards including the Allan Anderson Award of Merit from Minnesota National Association of Housing and Redevelopment Officials, the Section 8 Administrators Award, in 2018 the National Association of Women Business Owners’ (NAWBO) Signature Award for Southern California, and in 2019 she was selected by NAWBO as the California Woman Business Owner of the Year. She was co-founder of Minnesota Women in Housing and has served on the Board of Directors for the National Leased Housing Association for many years. She has two buildings named after her in Minnesota, a 10-story elderly high-rise, the Nan McKay Building, and a family subsidized development, McKay Manor. Nan now hosts four podcast shows featuring stories of women empowerment, oral history makers of affordable housing and community development, and stories of ordinary people coping with COVID-19 pandemic.;

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