Wedding Cards – Finding Your Niche Market

On today’s podcast, we are going to dive deeper into creating your perfect niche market. Knowing your niche market will assist you in being able to clearly identify your area of expertise and will help build your brand, your business and your style.  If you have a very elegant or shabby chic card making style, you can easily parlay that into a wedding card based niche market.  By using stylish, classy and unique wedding stamps,  you will be able to offer your clientele sophisticated yet exclusive handmade wedding cards.

We also have a special sponsor for today’s show along with a special give-a-way for one lucky listener!  A big thank you to Effie Cho from The Ton!  Be sure and listen to the podcast for the details on how to enter!  You can also find us on Facebook.  Contest runs from November 11th – 17th.  The winner will be announced on our blog and Facebook page on Friday, November 18th.


If you are going to be making wedding cards, you need to have these three things on hand at all times:

  1. High Quality Card Stock – Gina K Heavy Base Weight Card Stock
  2. Extreme Attention to Detail
  3. Quality and Unique Stamps and Supplies
    1. The Ton Stamps
    2. So Suzy Stamps
    3. MISTI

Justine Hovey has some fabulous video tutorials on creating bridal invitations as well as an entire bridal ensemble!  Be sure and check them out for some fabulous ideas!

Guest Ensemble 

  • Congratulations on your engagement
  • Bridal shower card
  • Bridal shower gift tag
  • Wedding card
  • Wedding gift tag
  • 1 year anniversary card

Bridal Ensemble Options

  • Engagement announcements
  • Save the date
  • Wedding invitations
  • Response cards
  • Thank you cards for the wedding gifts
  • Bridal shower invitations
  • Thank you cards for the bridal shower gifts
  • Bachelorette Party invites
  • Special thank you cards for the Bridal Party
  • Thank you cards for the wedding vendors
  • Special card for the bride and groom to give each other the night of the wedding

Decisions to Make

  1. Identify your card making style and purchase quality supplies based upon your style
  2. Determine who you are planning on targeting, the bride or the guest
  3. Create sample cards to showcase and determine how much time you have to dedicate to making the cards
  4. Decide whether or not you want to make the cards or host classes for the bride and friends to make their own


About sosuzystamps

Suzanne Moore is the owner of So Suzy Stamps in Northern New Mexico. Specializing in snarky stamps, she brings a brings a sassy and fun flavor to the crafting industry as well as her podcasts.

Find Suzanne on: Pinterest, Facebook, Twitter