Michael Larsen is co-founder of San Francisco-based Larsen-Pomada Literary Agents. He is the author of How to Write a Book Proposal and How to Get a Literary Agent, as well as coauthor of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.
The idea that publishing a book can boost an entrepreneur’s brand isn’t new. But what seems new is the rise in self-employed Gen Y who are embracing this marketing tool. And with the ease of publishing through e-books and other digital formats, could there come a day when handing someone your book becomes as routine as a business card? Michael joins Keeping Up with Gen Y to talk about how Gen Y entrepreneurs should start writing immediately to build credibility as well as establish themselves as thought leaders in their fields. He also shares his three keys to succeeding as a writer faster and more easily than ever (which you can download in a pdf file here).