Gen Y Entrepreneurs Writing Their Way to Distinction


Michael Larsen, co-founder, Larsen-Pomada Literary Agents

Michael Larsen is co-founder of San Francisco-based Larsen-Pomada Literary Agents. He is the author of How to Write a Book Proposal and How to Get a Literary Agent, as well as coauthor of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.

The idea that publishing a book can boost an entrepreneur’s brand isn’t new. But what seems new is the rise in self-employed Gen Y who are embracing this marketing tool. And with the ease of publishing through e-books and other digital formats, could there come a day when handing someone your book becomes as routine as a business card? Michael joins Keeping Up with Gen Y to talk about how Gen Y entrepreneurs should start writing immediately to build credibility as well as establish themselves as thought leaders in their fields. He also shares his three keys to succeeding as a writer faster and more easily than ever (which you can download in a pdf file here).


  1. Congrats on your 100th episode, Tamara! Great ideas!
    A book is replacing a business card and is a great way to establish a brand.
    Through Cambridge Who’s Who I learned about branding and through communicating on its networking platform, Connect, my brand became established, “Improve Every Year!” which ultimately became the title of my Womens Radio show. Now if you Google simply the word: “Improve”, I am on the first page of over a billion entries! Yes, patience is important which is a virtue I am slowly acquiring.
    A senior entrepreneur. and another Top Host who just happens to love your show!

  2. Great program. Generation Y certainly gives us a few headaches!!

  3. @Claire Power Murphy: Thank you for your kind words! I appreciate you listening to the show, and I wish you continued success with your wonderful program, too :)

    @Ann: Thank you, and I also appreciate you listening to the show!