Matt Altschul, the May Y Gen Entrepreneur, is CEO and co-founder of Austin, Texas-based CM4, which designs and sells cases and covers for products such as iPhone 5, Nintendo 3DS, Wii, and Sony PSPgo. A native Texan, Matt received a Bachelor of Business Administration from The University of Texas at Austin and an MBA in International Entrepreneurship from St. Mary’s University in San Antonio.
Matt joins Keeping Up with Gen Y to encourage Gen Y interested in starting their own businesses to make the leap, only don’t jump blindly. One of the first steps he recommends is that you draft a mission that will give consumers a reason to support your venture. He also discusses ways to improve the consumer experience to turn your passion project into a success.