V for Vitality

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The Art of Advertising, or is it an Art? Bob Liodice, President and Chief Executive Officer of the ANA (Association of National Advertisers) Inc, talks about the many complexities of successful advertising and what it means to the universe. He discusses issues of branding, marketing and how a campaign could make or break a product; because the world of advertising has evolved since the advent of technology, Bob shares what this means to creativity and how it changes the way one has to do business. Listen and Learn from an expert!