The Art of Advertising, or is it an Art? Bob Liodice, President and Chief Executive Officer of the ANA (Association of National Advertisers) Inc, talks about the many complexities of successful advertising and what it means to the universe. He discusses issues of branding, marketing and how a campaign could make or break a product; because the world of advertising has evolved since the advent of technology, Bob shares what this means to creativity and how it changes the way one has to do business. Listen and Learn from an expert!
About Susan Brender
Susan Brender has 20 years experience as a television producer with diversified broadcasting experience in the Political, Entertainment, Legal, and Business arenas. She is the recipient of the ACE Award for (Best Program in an Educational Series): Teenagers: Drinking and Driving “A Killer.”As a producer on CNBC, The Charles Grodin Show, Susan was the driving force behind a critically acclaimed series that examined the inequities in the justice system. Her other network cable producing experience includes Pozner/Donahue, and Gerry Spence Shows. At MSNBC, Susan lent her producing expertise to a variety of talk programming with leading newsmakers. She also produced business news segments for the top-rated, nationally syndicated business news program, The Wall Street Journal Report. In the field of documentary film, Susan worked with the accomplished independent documentary makers, DA Pennebaker and Chris Hegeduson a project about the youngest person on death row. Susan became involved in the “Dot.Com” world in 2001 where she became Vice- President and Director of the Women's Channel for Stellar Networks, a Seattle based Company. Today Susan's interests lie in the Arts and Health arena. She is currently working in communications and development for non-profits dedicated to arts and education and arts and health. Susan is also the Host of V for Vitality on WomensRadio. V for Vitality features interviews with artists discussing how the arts play a vital role in maintaining youth and vitality. This show will discuss the fundamental importance of the arts in the mind-body-spirit relationship as a health strategy.More Posts (92)