Green Marketing, Publishing & Big Vegan Cookbook

About Shel Horowitz

Shel Horowitz is a green/ethical marketing consultant and copywriter of He shows how ethics and green principles are not just the right thing but also highly profitable.


Shel is an international speaker and the multiple-award-winning primary author of eight books including Guerrilla Marketing Goes Green. He was also inducted into the National Environmental Hall of Fame in 2011.


Shel is also a go-to person when you’d like to become a published author…a media trainer who hosted and produced a radio show on a community FM station for four years…an expert on low-cost/no-cost marketing strategies for authors such as free publicity (quoted many times each in the Wall Street Journal, New York Times, Entrepreneur, and numerous other top-tier publications) and social media (he’s used it since 1995)…and he’s one of the very few able to synthesize environmentalism with the business world in highly profitable combinations.

About Robin Asbell

Robin Asbell who is a chef, food writer, and cooking teacher specializing in natural foods. She is the author of The New Whole Grains Cookbook and New Vegetarian.

Today we’ll be talking with Robin about her new book, Big Vegan: More Than 350 Recipes: No Meat/No Dairy, All Delicious.




Project Night Night and their efforts to put a new or slightly used children’s book in the hands of homeless children in shelters in the United States. Since 2005, they have hand-delivered more than 100,000 night night packages which include a stuffed animal, a blanket and a children’s book tucked inside a canvas night night bag. We encourage you to find out how you can donate to support their efforts today.



Read to Feed is a reading incentive service-learning program that offers global education opportunities and will foster in your children a love for reading, a passion to help others and a way to help create a better world.



About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..


  1. Another most illuminating episode, Jennifer!
    The Green Internet, Hmmm…