“Your Book Is Your Hook!” Show – ASJA Writers Conference & “The Complete Idiot’s Guide to Branding Yourself”

More about the ASJA 40th Annual Writers Conference
American Society of Journalists and Authors (ASJA)
is the only professional association focused on independent nonfiction writers, an often isolated segment of the media world. Members share expertise, ideas, opportunities, and inside information critical to success in a constantly changing environment. Through services such as a member-to-member rights and fees  database, contracts and grievance guidance, and diverse educational programs,  ASJA membership gives writers the confidence and connections to prosper.

The ASJA: Giving Writers the Confidence and Connections to Prosper

Gina Roberts-Grey is a member of the Board of Directors of American Society of Journalists and Authors (ASJA), and she is the chair of ASJA’s 40th annual writer’s conference to be held in New York City in the spring of 2011. The conference boosts a rich line-up of more than 150 editor, literary agent, publisher and award-winning writer speakers. With an ‘How To’ theme running through every session and hands-on workshop, participants will get the tools to market themselves, break into new-to-them markets, hone their craft and so much more. More than 500 writers – in all phases of their freelance writing careers – attend the 2-day public event to network, rub elbows with editors and agents and catapult their career to the next level of success.

More about Sherry Paprocki
Sherry Beck Paprocki was quoted about personal branding two years ago in The New York Times. She said:  “If you don’t brand yourself, Google will brand you.”

In today’s Web 3.0 world, it’s important to know your brand. That’s the main point emphasized in The Complete Idiot’s Guide to Branding Yourself, which Paprocki co-authored with her husband.

An award-winning author and editor, Paprocki’s juvenile biography about Oprah Winfrey was named to the 2006 Nonfiction Honor List created by the Voice of Youth Advocates (VOYA). She has also written biographies for middle school students about strong personal brands including Katie Couric, Martha Stewart, Ellen DeGeneres, Michelle Kwan, Vicente Fox, Bob Marley and others.

Paprocki’s bylines have been published in Preservation magazine, Hemispheres magazine, InStyle, Time magazine Toyota advertorials, The Chicago Tribune, Tribune Media Service, Cleveland Plain Dealer Sunday magazine, Philadelphia Inquirer, Los Angeles Times Syndicate, Columbus Monthly, Akron Beacon Journal, Cincinnati Magazine, the American School Board Journal, Principal Magazine, Midwest Foodservice News, Country Living Magazine, PennLines Magazine, Ohio State University Alumni Magazine, Denison University Alumni Magazine, Home & Away.

She has addressed personal branding and the Web 3.0 tsunami at the annual conference of the American Society of Journalists and Authors, to statewide communicators and administrators at the Ohio Department of Education, to career counselors at Ohio State University, to student entrepreneurs at Denison University, and on various radio stations across the country. She is a senior lecturer at Otterbein College.


Project Night Night and their efforts to put a new or slightly used children’s book in the hands of homeless children in shelters in the United States. Since 2005, they have hand-delivered more than 100,000 night night packages which include a stuffed animal, a blanket and a children’s book tucked inside a canvas night night bag.

We encourage you to find out how you can donate to support their efforts today.

Read to Feed is a reading incentive service-learning program that offers global education opportunities and will foster in your children a love for reading, a passion to help others and a way to help create a better world.

Los Angeles * New York City * Miami

Practical training for a first time or seasoned author to learn to properly pitch your book to the book publishing industry, Hollywood, the media and others. Whether you are going to a writers’ conference, publishing industry event or have a sudden opportunity to pitch your project to a professional, this is your weekend to prepare, practice and polish up your pitch with the professionals.

PLUS you will receive a BONUS full scholarship to a second weekend workshop – The Mastery of Self-Expression. This is an opportunity to continue to work on your personal presentation skills in an environment designed for creative people like you. It is a 3-day intense workshop to expand your creative abilities and vision.

Graduates of The Mastery include Ted Danson, Woody Harrelson, Marisa Tomei, Fisher Stevens, Mary Louise Parker, Tommy Tune, Michael Bennett, Colin Higgins and many others.

About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De AngelisTreehugger.com, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..