“Your Book Is Your Hook!” – Text Messaging Tips & Tools to Sell More Books

More about Steve Kelley
Steve Kelley has 25 years of regional business management experience with a significant information technology sales emphasis.  He has spent his entire career assisting small-to-medium sized business owners.  He understands their need for high return cost efficient solutions as it relates to any part of their business.

In 2004 he founded and has been managing a mobile marketing company, MESSAGEbuzz, that assists start-ups to blue chips with how to integrate mobile marketing and social media skills/tools to drive more sales, be sought out and effectively market in a permission-based marketing world.  In that time he has managed thousands of mobile marketing campaigns.

Steve is often requested to speak at events and maintains a blog called “Mobile Marketing Institute” in hopes to save business owners time by not needing to dream up every great tactic themselves.

What Steve really hopes is that you use the extra time you save by reading his blog and spend it with those most meaningful to you.

Steve’s Areas of Expertise include:

Provide business intelligence to non-technical people so they can ultimately…

1.      prosper by engaging their customers with mobile marketing

2.      manage their social media activities to save time and be more impactful

3.      improve their organic search positioning over time

CONTEST: To win a 30-minute consultation with Steve to discuss text message marketing for your book, text BOOKHOOK to 35350. One listener will be selected on Tuesday, January 4th, 2011, from the entries received and you will be notified by text message that you have won.

More about Shawn Edgington
Shawn Marie Edgington is America’s leading “Texpert” and cyberbullying expert.  She’s the author of Read Between the lines: A Humorous Guide to Texting with Simplicity and Style and the upcoming book, The Parent’s Guide to Texting, Facebook and Social Media, the creator of the One-Click Safety Series, and a change management speaker.

Shawn is also the CEO of a national insurance firm located in Northern California where she provides risk management and guidance to clients across the country about the repercussions of inappropriate social media and harassment usage in the workplace.

After a personal experience she had with her 16-year-old daughter being threatened by text and on Facebook, Shawn has made it her mission to provide parents with solutions that they can use to empower their children to defend against the daily threats they receive as a result of living in our ever-changing digital world.

Shawn has developed the One-Click Safety Kit, a turn-key program filled with tools that help families defend against sexting, cyberbullies and textual harassment.  Shawn is on a mission to help protect our kids against the silent epidemic of cyber-harassment, and wants every parent to know that no child is immune.

Shawn has been profiled on Fox Business, Imus in the Morning, View from the Bay, KRON 4 News, The San Francisco Chronicle, Fox News Radio, CBS Radio, The Leslie Marshall Show, InfoTrak, The John Carney Show, Mom’s the Word, The San Diego Union, American Cheerleader Magazine, CNN Radio, NPR, and various media outlets and syndicated radio programs across the country.

Shawn is not just a mom whose child was bullied.  She is an expert that’s been invited to speak about these topics at conferences and events around the country.

Ms. Edgington differentiates herself by providing awareness and solutions to parents and teens on how to take the steps to prevent social and mobile networking from turning into every parent’s nightmare.

Shawn lives in the San Francisco Bay Area and is passionate about her family and helping others. Meet her or learn more about The Parent’s Guide and her One-Click Safety Series, or share your story at ShawnEdgington.com

CONTEST: To win a copy of the One-Click Safety Kit, send an email to yourbookisyourhook@gmail.com with the subject line: One Click Safety Kit. One listener will be selected on Tuesday, January 4th, 2011, from the entries received and you will be notified by text message that you have won.


Project Night Night and their efforts to put a new or slightly used children’s book in the hands of homeless children in shelters in the United States. Since 2005, they have hand-delivered more than 100,000 night night packages which include a stuffed animal, a blanket and a children’s book tucked inside a canvas night night bag. We encourage you to find out how you can donate to support their efforts today.

Read to Feed is a reading incentive service-learning program thatoffers global education opportunities and will foster in your children a love for reading, a passion to help others and a way to help create a better world.

The Next Bestseller™ Exclusive Weekend Workshop – January 14 – 16, 2011 (New York, NY) TheNextBestSellerTV.com/event

Practical training for a first time or seasoned author to learn to properly pitch your book to the book publishing industry, Hollywood, the media and others. Whether you are going to a writers’ conference, publishing industry event or have a sudden opportunity to pitch your project to a professional, this is your weekend to prepare, practice and polish up your pitch with the professionals.

PLUS you will receive a BONUS full scholarship to a second weekend workshop – The Mastery of Self-Expression. This is an opportunity to continue to work on your personal presentation skills in an environment designed for creative people like you. It is a 3-day intense workshop to expand your creative abilities and vision.

Graduates of The Mastery include Ted Danson, Woody Harrelson, Marisa Tomei, Fisher Stevens, Mary Louise Parker, Tommy Tune, Michael Bennett, Colin Higgins and many others.

About Jennifer S. Wilkov

Radio show Host Jennifer S. Wilkov is a #1 international best-selling award-winning author and the creator of the From Thought to Sales in 90 Days™ Book Process. Jennifer has supported first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media.

She is also an award-winning freelance writer (2009 Silver Eddie Award for an article featured in Marie Claire April, 2009 issue) who has been quoted and whose writings have appeared in national magazines and newspapers.

Jennifer has sat on Boards of Advisors and spoken at major industry events including the New York Center for Independent Publishing, the American Society of Journalists and Authors, RT Booklovers Convention, Writers for New Orleans, Self-Publishing Book Expo and BookExpo America.

Through the years, Jennifer’s works have been endorsed by Jack Canfield, Mark Victor Hansen, Robert Allen, Barbara De AngelisTreehugger.com, publicists, literary agents, publishers, many in the field of green book publishing, her martial arts Senseis in Shintaido and Aikido, and many more.

Jennifer is also the Host and Executive Producer of the Your Book Is Your Hook! Show on WomensRadio. Your Book Is Your Hook! is designed to serve and support authors, writers and readers of books and other writing mediums. It showcases industry professionals and authors who share insights, experiences and wisdom about writing, marketing and publishing your book and beyond including Hollywood film, television, radio and more..