Gen Y Shopping Smart this Holiday Season

With the holiday buying frenzy in full swing, where can consumers of all generations go to find gifts that don’t break the piggybank? Luckily today’s guest is an expert at making shoppers’ lives easier.

Howard Schaffer is Vice President of marketing for, an Austin-based leading online coupon and deals website. With more than 18 years experience in the retail industry, Howard offers his tips for helping frazzled holiday shoppers purchase the perfect present without spending too much money or time.

And for those Gen Y graduating from college or still looking for jobs in this market, Howard shares several career opportunities at that could make this season truly merry.

More about Howard Schaffer
Howard Schaffer is a skilled manager and strong leader with more than 18 years experience in marketing and management. His background includes managing promotions, from concept to successful implementation and experience in the retail industry.

Howard oversees partner management and the development of new marketing campaigns, including search engine marketing and social media engagement, for Austin, Texas-based Vertive, publisher of, a leading online coupon and deals website.

Prior to Vertive, Howard’s concentration was in promotional marketing, with an emphasis on online instant-win games and sweepstakes. Howard managed the first-ever McDonald’s “Monopoly Online” game. The promotion gave away over 6 million digital prizes, with more than 1 million unique users registered on the site.

After graduating from The University of Oklahoma with a Bachelor of Arts in Organizational Communications, Howard entered Sears’ National Management Training Program. He spent seven years at Sears in a variety of roles, with his last one as a manager responsible for over $40 million in marketing.

About Tamara Bell

Tamara Bell is the Founder and Editor-in-Chief of Y Gen Out Loud, a nonprofit, nonpartisan news organization that provides a platform for Generation Yto discuss national politics and public policy issues.

Tamara began her journalism career as a staff reporter for the Dallas Times Herald. A few years later, she moved to York, Pa., as a political reporter for the York Dispatch, covering local, state, and national government as well as writing investigative stories for the mid-sized daily newspaper.

A Texas girl at heart, Tamara returned to Dallas a year later to work as press relations director for the re-election campaign of U.S. Rep. John Bryant. The next year, she moved to Austin and the Texas Legislature, where she stayed for 15 years. While at the Legislature, Tamara worked for Democratic House members as Chief-of-Staff and Press Secretary, and as a Senior Policy Analyst for the Senate State Affairs Committee chaired by a Republicansenator.

In 1996, Tamara became co-owner of a political newsletter covering state issues and elections. As Editor-in-Chief, Tamara helped shape the weekly publication into a must-read for state officials, legislative aides, and lobbyists. More recently, Tamara wrote a regular column analyzing coverage by the Texas Capitol Press Corps for an online political publication. She also works as a lecturer in the Advertising Department at The University of Texasat Austin.

Tamara has also been a judge for the 2010 Bright Ideas Award given by the Texas Daily Newspaper Association, served as a panelist at the Society of Professional Journalists 2010 Region 8 Conference where the theme was How to Save Journalism, and has been a guest lecture for the Advertising Department’s Internship course, speaking about the jobs outlook for graduating seniors.

Tamara earned her M.A. and Ph.D. in Journalism from The University of Texas at Austin, and her B.A. in Journalism from Texas A&M University. She resides in Austin with her son, Jackson.

Tamara Bell is also the Host of Keeping Up with Gen Y on WomensRadio. Keeping Up with Gen Y offers discussions, interviews, and commentary about important issues of the day from the perspective of Generation Y (18-to 30-years-old). Aimed at all generations interested in learning about and inspiring young people, this show features professionals, experts, researchers, and members of Gen Y who share insights and experiences about the topics on the minds of today’s young adults.